Get To The Grapes

As a busy CEO, marketer, volunteer, wife, new mom, etc., finding time to keep up on news, politics, trends, pop culture, best-selling books, art, wine and yes, even celebrity gossip, is difficult.  Enter The Week.  It’s “All you need to know about everything that matters.”  Okay, not quite, but it’s pretty close.  Given that we’re in the midst of a political showdown, it’s hard to keep up with both sides of the story.  The Week, however, provides just that.  It takes key issues and provides excerpts from media around the world and across both sides of the political aisle.  For busy execs, it just might be the digest of ‘everything that matters.’  If you’re an “I only get my news from the Net,” kind of person, trust me, you might just want to try this ‘old school’ reading.  This digest-version of what’s happening in the nation, and the world, is pretty good stuff.  (more…)

I recently saw the super-anti-hero movie Hancock this weekend and I have to say, it was pretty funny. To promote the movie in Europe, an interactive banner-ad game ran online where you get points by throwing whales back into the ocean(this is a scene from the movie). I thought this was a creative and effective way to use an online banner ad. Research has shown that if you can get your audience to interact with your product and/or ad, they are more likely to remember it and take action. It obviously caught my attention because I spent several minutes trying to accumulate points and then passed it along to those I thought might be interested. So here, I pass it along to you: Hancock Whale Toss.

Note: if you hit a boat, you lose points. In my opinion, it shows your target skills and you should get more points. Test it out and aim for the boats…it’s more entertaining that way.

Today I had the opportunity to speak to members of Commercial Real Estate Women (CREW): The industry’s premier business organization dedicated to the advancement of women in commercial real estate. Like most industries today, they are feeling the effects of an economy on the brink of recession. So what can they, and you, do to weather this storm? Focus on what you do best while capitalizing on new opportunities. Click here for a recent article featured in the Sacramento Business Journal.