Archive for May, 2009

Merlot Wins Six CAPPIE Awards for Public Relations Work

May 27th, 2009 Debi

Merlot Marketing walked away from the CAPPIE Awards Show with two GOLD and four SILVER CAPPIE awards including:

GOLD CAPPIE AWARDS

Client: Walker Zanger

Title: “All-Over Pattern Micro-Trend Finally Come to Tile”

Category: Writing; Feature Writing

Walker Zanger’s Contessa Collection

Walker Zanger’s Contessa Collection

Client: Merlot Marketing

Title: Merlot Holiday Card

Category: Self Promotion

Merlot Marketing's Holiday Survival Guide

Merlot Marketing's Holiday Survival Guide

Check it out for yourself: Click here

SILVER CAPPIE AWARDS

Client: Merlot Marketing

Title: The Water Cooler ‘Merlog’

Category: New Media; Blog

What will find? What else? Water Cooler talk...

What will find? What else? Water Cooler talk...

Client: Everpure

Title: Everpure Aqua Party 2008

Category: Special Event/Media Event

Client: Everpure

Title: Everpure Water Bottle Display

Category: Promotional Device

Client: Everpure

Title: Everpure Exubera Brochure

Category: Brochure

Now Oprah Has 1 Million Followers Too. OMG, Run For Your Lives!

May 15th, 2009 Debi

Published: May 14, 2009

It’s rather breathtaking to contemplate how quickly Oprah Winfrey amassed 1 million followers on Twitter (she crossed the line just today). Wow, she really showed that Ashton punk, didn’t she?

Oprah Winfrey
Oprah Winfrey
Photo Credit: Harpo Productions, Inc.
Considering her ability to mobilize the masses — most recently, of course, inspiring The Great Grilled-Chicken Coupon Panic of 2009 at KFCs across the land — it’s a little scary to ponder how she might choose to deploy her rising social-media power. Still thirsty…

Brands are waking up to opportunities offered by Twitter

May 11th, 2009 Debi
Brands are waking up to the opportunities offered by Twitter

Brands are waking up to the opportunities offered by Twitter

Starbuck’s, Google, BBC, Apple and AIG round out the top five.  The maker of ‘everything,’ Bosch, makes the list at 42 (lots of mentions of dishwashers and other appliances) and luxury brands round it out with Chanel, Gucci, Louis Vuitton and Rolex.  Check it out: The 100 most mentioned brands on Twitter

K/BIS In Review II: More Innovative Products

May 8th, 2009 Debi

Here are a few more products that caught my eye at the show.

Although I mentioned Poggenpohl in my last post, I can’t help but to highlight a few more things about this line.  First, the quality is impeccable and the product line somehow merges sleek and sexy design with functional attributes. And given its European heritage, it optimizes every inch of space with unique niches here and perfectly organized partitions there.  www.poggenpohlusa.com

A place for everything...

A place for everything...

...everything in its place.

...everything in its place.

New kid on the block Italian range maker, Fratelli Onofri, introduces some beautifully detailed products including a new ‘hammered’ finish as well as the very sexy “Divina.’

The new Divina Range

The new Divina Range

Toto came to the show in a big way introducing some amazingly beautiful new products in what I believe to be their biggest booth ever! One product that had more bells and whistles than I am comfortable with in that particular product category was the Neorest 600.  With its sleek and minimal exterior and seemingly easy-to-use gagetry, I did become a little more comfortable with the whole idea of this hands-free experience. Given that the toilet is self-cleaning, self-closing and helps keep the nether-regions exceptionally clean and dry, I think this product could very well be the best thing you ever did for your marriage, I mean, your home.

Neorest 600: Saving marriages one toilet at a time.

Neorest 600: Saving marriages one toilet at a time.

If you want to be pleasantly distracted by shiny objects then visit the Rohl booth at K/BIS. Modern, traditional, classic or country, they feature an amazing array of luxury faucets and fixtures for the home. Taking a more minimal approach, Rohl introduced its Vincent Bath Collection featuring subtle angles and straight lines that are as contemporary as they are timeless.   

Vincent Bath Collection by Rohl

Vincent Bath Collection by Rohl

So this last product is more personal preference than the best product found at K/BIS.  I have this asian-themed bathroom with a bamboo mirror and saw this faucet and fell in love! It’s the South Sea Collection by Danze. It’s all about the finishing touches…

South Sea Collection by Danze

South Sea Collection by Danze

 There were a lot of other amazing products at the show, but now we’re going to move on to something a little more fun! Stay tuned…

K/BIS in Review: Slow show, fast products, medium tone.

May 5th, 2009 Debi

So, K/BIS 2009 was a far departure from K/BIS over that past 10 years.  There were a lot of companies missing: Viking, Sub-zero/Wolf and Thermador to name a few.  I spoke with a lot of people who were at the show, but were recently laid off.  Everyone confirmed that sales were, well, a challenge.  The aisles were wide (and open).  Most of my memories of K/BIS are shoulder-to-shoulder people literally ‘squeezing’ through the aisles.  While that certainly wasn’t the case this year, for the most part, it seemed that those that attended were cautiously optimistic.  Yes, the show was slow. But some of the new products were amazing and the overall tone wasn’t too bad.  So, what products did I find the most interesting? Call me biased, but I can’t help but start with two of our clients:

Gemstone(TM) Walls by Eldorado Stone: CandleWall

Gemstone(TM) Walls by Eldorado Stone: CandleWall

Eldorado Stone brings new life, beauty and purpose to almost any wall in the home with its new Gemstone Walls. The CandleWall offers the unique warmth of stone while adding texture, movement and light with candles placed in niches within the structure. Think you can’t achieve this look in your own home? It’s easy. Seriously, just check out Eldorado Stone’s “recipes” to achieve this look online at http://www.eldoradostone.com/gemstones/
Other new products include the VinoWall (as if that isn’t one of my favorites…), and Eldorado Stone’s new outdoor line of modular units that make creating custom barbecue islands, kitchen counters, bars, fireplaces, etc., fast, easy and absolutely beautiful. Lastly, Eldorado Stone introduced a new profile called Moonlight RoughCut, that recreates limestone’s natural
Eldorado Outdoor: A collection of modular units that quickly create a stunning outdoor environment.

Eldorado Outdoor: A collection of modular units that quickly create a stunning outdoor environment.

rugged appearance, yet is half the weight and half the cost of real stone. Take a look at the backdrop to the “Eldorado Outdoor” image – it features Moonlight RoughCut. 

Everpure eliminates bottled water waste.

Everpure eliminates bottled water waste.

Everpure introduced two products at the show including its new ViruPure(TM) Filtration System which filters out even the smallest possible viruses from drinking water. And given the current concern over viruses, Everpure provides peace of mind.  If you’re interested in a whole-home system, be sure to check out Evepure’s new Protega Whole-home Ultra-filtration System.   Unlike point-of-use systems installed at a single faucet, the Protega is a point-of-entry system; it filters all of the water that enters the home. 

So, why water filtration for your home?  Just check out the stat on the image to the left: “Americans used 50 billion plastic water bottles last year, 40 billion ended up in landfills.” With each bottle taking up to 1,000 years to biodegrade and bottled water costing more than gasoline per gallon, it only makes sense that we begin to take better care of the environment and ourselves: www.everpure.com

 Other cool finds at K/BIS 2009 include:

Elica Star Ventilation Hood

Elica Star Ventilation Hood

 

Elica introduced a stunning hood called Star.  It’s ventilation, lighting and decorative art, all in one: Beautiful!  http://www.elica.com/index~lg~us~mer~9.htm

Okay, it’s the worst photo ever (I never claimed to be a photographer), but the product is really beautiful.  It’s called Motivo(TM) from Ceasarstone.  It’s a visual and tactile experience that applies sand-blasted technology to create beauty and texture in “Lace” and “Crocodile” designs.  Seriously, if you haven’t seen it, it’s a must: www.CeasarStoneUS.com

 

Lynx Outdoor Beverage Refrigerator and KegeratorLynx introduces a kegerator that even a girl could love.  Yes, it holds a keg, but even better is that when the keg is gone, it’s a refrigerator: perfect for holding fruit, meats (perfectly marinated for your man to grill), vegetables, brie and yes, a bottle of chardonnay (what can I say? It’s a little too cold for merlot).  So when the ‘unsophisticated’ keg is gone (thank goodness), the refrigerator becomes what it should be, the perfect place for a sophisticated party…www.lynxgrills.com

Poggenpohl kitchen

Poggenpohl kitchen

 

I was not terribly familiar with Poggenpohl prior to this K/BIS show.  And wow! I had no idea what I was missing. The sleek lines. The smart and functional drawers and cabinets. The sheer beauty. I want to trade in my entire kitchen today.  Let’s just say, they know kitchens.  Although they told me what they were showing at K/BIS was affectionately called the ‘guys kitchen,’ I am not a guy, but I loved that kitchen. Everything from the television built into the back splash to the amazing framing of every cabinet and drawer, this is what K/BIS is all about – highlighting the best of the best (and making me go home to what I am now considering my VERY humble abode…) www.poggenpohl.de

So, that’s just the start from the show. More to come tomorrow.