Archive for September, 2009

SOCIALLY TRANSMITTED DESIGN

September 17th, 2009 Robert

Identities get redesigned, that is just the nature of design evolution. A company starts with and an identity and five, ten, fifteen years later the company has evolved. Their mission, their audience, their culture is different. Their original identity no longer reflects where they are, let alone where they want to be. Naturally the thing to do is to redesign the identity.

And when an identity is redesigned a host of things will come into play. From competitor logos to what is “expected” from your field in terms of color, form, image, symbol, even type. Audience must come into play as well. Who will see this? What impression would you like them to take away from it? Where will they see it? All of this is in some part determined when the redesign is done, and what is going on in the culture at that time.

Logos always seem to follow the trends of design, almost marking an era. Our current era, the one of social media and user generated content has finally crept into the mainstream of design.

Jack in the Box, Pepsi and Kraft Foods logos.

Do you see it?
(more…)

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Know what you’re selling to succeed

September 8th, 2009 Debi
Friday, August 7, 2009
Think about your product in terms of what it provides for customers

Sacramento Business Journal – by Debi Hammond Contributing writer

Do you know what you sell? I know this sounds like an odd yet obvious question. But really, do you?

We have asked numerous executives this question, from million-dollar companies to billion-dollar companies, and more often than not, we find there is confusion as to what it is they are actually selling.

To add context, let me ask you another question. What does Revlon cosmetics sell? I bet your answer was makeup. However, Charles Revson, founder of the cosmetics giant, is quoted as saying that he is selling something entirely different; something more powerful and meaningful than any Fabulash mascara or Colorstay lipstick.

Revson said, “In the factory we make cosmetics, but in the store we sell hope.”  [Still thirsty...]

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