What’s in a Name? Apparently $66.6 Billion!
According to Interbrand, Coca-Cola is the world’s most valuable brand. Basing its rakings on sales, global reach, and strength of management, Interbrand says the Coca-Cola brand is worth $66.6 billion! Second and third on the list include IBM and Microsoft respectively. Two questions: Who is managing your brand? And, what are you investing to build your brand?
Source: BusinessWeek