Milk was a Bad Choice
We’ve all had that idea that seemed good at the time that later turned out to be a mistake. Often, it’s not the idea that’s inherently bad, but the execution.
I thought I’d share one such case for educational purposes [To protect the guilty, names have been omitted]:
As a full-service marketing agency, we often receive promotional items from magazines, printers, contractors, vendors and other people looking to sell us thier goods and services. Once such entity recently decided to showcase it’s value and service by sending us a promotional piece delivered via the good people at the United States Postal Serivce.
The general idea was this: Send prospective clients an edible goodie that ties in with a written promotional piece. Here’s where the potential for a good idea stopped and the execution of that idea took a turn for the worse.
The edible goody: A minature chocolate candy bar. The offense: Sending it in the mail, to Sacramento area businesses, in AUGUST! For those that don’t know, the average high temperature in Sacramento during August is 93 degrees. On the day we received the candy bar, it topped 100. Although some candies claim not to melt in your hand, few can stand up to the temperatures seen inside a metal mailbox during a Sacramento summer.
So, while the sender thought her or she would be sending an tasty, edible gift that tied in nicely with thier solicitation, what we got was a goopy choco-mess and the sender lost all ability to communicate her or her preferred message.
Looks a little lumpy
Chocolate Goop
This is proof once again, that despite the best of intentions, you can never overlook the details.
And, if you’re wondering, yes, I still ate what was left of the candy bar.