we are all familiar with starbucks, so much so that it has become a coloquialism. how many times have you heard (or said) the phrase “wanna go grab a starbucks?” starbucks just recently redesigned their popular mermaid logo, which is very similar to their original logo.

Now for the controversy.

a conservative christian group has decided that the news starbucks logo is in “extremely poor taste, and the company might as well call themselves Slutbucks.” i figured i would put it out there for our little merlot family to discuss…

i personally think that this is a HUGE overreaction to a tiny little thing. a proverbial mountain out of a molehill. honestly, the state of sensitivity in the country…i will never understand. the logo comes from an old woodcut illustration and is a parallel that the company is trying to draw. namely that the image of the siren (who would lure sailors to their deaths with their seductive voices) implys that the coffee is so seductive that no mere mortal could resist. and judging by how successful the company is, it is a fitting correlation.

ok, those are my thoughts, so everyone else have at it!

This entry was posted on Friday, May 23rd, 2008 at 11:52 am and is filed under robert's rants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “a little controversy in your coffee?”

1. brad Says:
   July 1st, 2008 at 4:18 pm

   So far, it looks like the seductive siren hasn’t sold any more coffe than the old mermaid.

   http://news.yahoo.com/s/nm/20080701/bs_nm/starbucks_dc

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