An Open Letter To Cadbury
Monday, April 13th, 2009Dear Cadbury,
Hi, how are you? I’m fine. Hey, guess what? This weekend, I polished off two four-packs of Cadbury Cream Eggs. And not just because it was Easter on Sunday. No, I ate them all because they were there. Yeah, I know, I’m pretty impressive.
Anyway, my lack of self-control got me thinking: If you finally acquiesced to my demand for year-round access to creamy fondant goodness, that would give someone like me (read: someone with excellent taste in candy) the potential to consume 104 boxes of Cadbury Cream Eggs in a 12-month period. That’s an increase of approximately 650% from the current potential that exists today. And by “current potential,” I am referring to the fact that - let’s face it - you’re a little stingy with the output.
Think of it. If you expanded to 12-months of Cadbury Cream Egg circulation, you could potentially increase your profits by 650% in the U.S. alone! And while we’re on the subject of expansion, thanks for the nugget of effort around the holidays with the Holiday Ornament Cream Egg. Well played and much appreciated. I do just want to take this time to reiterate the point I’ve been making since I was a child: the Cadbury Cream Egg is a candy for ALL seasons. Stocking stuffers, Easter baskets, Flag Day BBQs, back-to-school treats, “Congratulations, it’s Wednesday” celebrations… Do you see what I’m getting at here? We’re talking total confectionery dominance and mass, sweeping marketplace awareness.
I look forward to a day when the Cadbury Cream Egg is a part of my everyday life. Until then, I eagerly await next spring.
Jana






A recent question of the day on our white board read: Would you rather fly or be able to read other people’s thoughts? Several of my co-workers responded that they already fly in their dreams so they would rather read other people’s thoughts. Since I also take flight in my dreams, probably as often as once a week (I’m able to remember most of my dreams), it made me wonder what that means.