Ever since I was a wee tike, I’ve loved kinesthetic learning materials, like those children’s books that let you feel the soft feathers of a chick or the rough sandpapery texture of a cat’s tongue. I totally get it! Well, now I’m all grown up and you know what—I’m still enamored by that concept! So to kick off another nail-biting, beer-clinking, ref-jeering season of football, I thought I’d share some really inventive, touchy-feely advertising done to promote Monday Night Football on ESPN! The ad agency for ESPN has brought the field to the bus stop reminding everyone to “Sack Monday’s Doldrums” with another riveting few hours watching Monday Night Football. To be really eye-catching, they’ve put Astroturf on the side of the bus stop so you can’t help but to want to touch the ad for the full experience. It is similar to those books I used to love for the involvement, though normally I wouldn’t associate anything “touchy-feely” with ESPN football—maybe words like touchdown and field goal. But this ad is so awesome, when you see it you may just get the urge to yell out “Put me in coach!” or “Peanuts and a Bud Light over here please!” It even gives merit to chest bumping others waiting for the bus and running up the aisle looking for high-fives. (Though I’d be wary of attempting to pat the bus driver on the rear, if I were you.) Either way, it’s a great conversation piece and a memorable campaign! The only thing that could make it better is getting a live feed of the game and commentary in the bus shelter too. So far a friend of mine has spotted this firsthand in Chicago, so here’s to hoping it makes its way west. Until then, game on!

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