Just when I thought I was an expert Google searcher, Google develops an wikithat makes it even easier for me to customize my search to the things I want to see. Should be interesting to see how this will affect SEO.
Check out this YouTube video to see how the new service works:
Traditionally here at Merlot Marketing, we have kept to a straight diet of the business professional/business casual dress code over the years. And it’s served us well. However, some of us have strategically brought up valid points that challenged the norm and seemed to open doors to alter this code to allow for a more… creative style of dress. “Creative Chic,” if you will. Well, our points were heard and taken into consideration. So, today, for the first time, we are not held to that business professional/business casual code. Today is Merlot’s first-ever Creative Chic Friday.
You may ask yourself what this means, so as someone who’s lobbied to see this day for nearly five years, let me educate you. Creative Chic Fridays is not “casual Friday.” It is simply the day when we agency-types get to express ourselves through fashion. Creative Chic means modern, edgy and inspired dress. It is comfortable in a way that makes us comfortable with ourselves; and thus, more inclined to be creative. Wear what puts you in that clever mindset. For some, it’s jeans with a cute tops, for others it all boils down to the shoes. But we are a creative agency, so we’re embracing it.
Many have shared this vision over the years and to them I say, “THANK YOU!” Because, yes, I am wearing jeans today. And it’s totally awesome!!
This is the coolest, most engaging, most nerve wrecking and ultimately mind-blowing site I have ever seen. Aside from the “cool” factor, can anyone please explain to me the strategy behind Sprint’s new mega-widget?
So I was in the supermarket yesterday doing my normal bi-weekly grocery shopping routine. As I came to the deodorant aisle, I was overwhelmed with the choices. Normally I pick the same kind, but I was in the mood for a change. Yes, even a simple change in deodorant can be a small pick-me-up to the mundane everyday. So as I stood blocking the aisle and contemplating my choices–deodorant vs. antiperspirant, original vs. maximum strength, solid vs. gel, invisible roll-on vs. no streaks–I was just overcome with too many options to make my underarm area smell fresh and stay dry.
As I continued my inner debate about which product to choose based on commercials I had seen, two trendy, well dressed, mid-twenty ladies politely walked in front of me as they picked their deodorant of choice. One girl remarked, “Oh, I picked this one last time because of the cute packaging. It also has a really fun smell.” The other girl remarked, “Well I normally buy Mitchum because it does not leave any residue marks on anything, me or clothing.” That’s it! My decision was made. (And as I thought about it, I had never seen an ad for Mitchum.) Here was someone who was not paid by the company to convince me with cute packaging, low prices, or scientific data. Just the plain facts, it does the job and does it well. On that note I purchased Mitchum for Women in the Fresh scent. And I could not have been happier with my purchase.
The same thing happened when I was looking to purchase a mini SD card to store music on my phone. Instead of taking the Verizon’s salesperson advice on a $30 1GB Verizon branded version, I went on NewEgg.com, typed in mini SD card, and found a multitude of great options, all of which were much cheaper ($6.99) for a 2GB card. Plus, there were over 150 reviews for the one product, everything from performance to the best shipping options.
This is the new age of marketing. I don’t want the company to tell me why it’s good, I want real people who have used the product to give me the real low-down. That’s the real expansion of Web 2.0, the social media conversation. We have more control of what we want and how we get our information about it. I understand companies have to make a profit, but what’s the point of those advertising dollars if I ignore them and take the opinion of a 23 year old female who only existed for 2 minutes in life?
Just some bits to chew on…
All Eyes to the Computer Screen, Class!
FREE EDUCATION! Now this is not where I launch into a political diatribe about how public education should be free or any other ’stick it to the man’ rally. I was surfing the social business wonder that is ‘LinkedIn’ the other day and ran across a really cool program called LIFE. LIFE , part of the Chai network, is an online worldwide community offering free classes. Anyone can join and so far people are tuning in from over 50 countries! (more…)
Please note: The opinions and positions expressed within this blog are my own (or of those who contribute) and don't necessarily reflect those of Merlot Marketing, Inc.
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