I thought this was a beautiful illustration of what they are trying to get across. They don’t have do do different versions for people that speak different languages. And since their message is a truly global one, it is possibly the best solution they could have come up with.
Enjoy, and tell a friend. 350.org
It’s simple really. The client wants to attract attention with something unconventional. We create that situation.
There are many tools in the PR arsenal: the press release, the fact sheet, the 700-pound giant inflatable crab. What, you don’t have a giant crustacean? Our client, McCormick & Schmick’s, does. The crab’s name is Jake and we use him every chance we get!
When we opened the downtown Sacramento restaurant in 2007, we had coordinated Jake’s presence on the lawn of our State Capitol building (just a couple of blocks away from the restaurant). His presence there attracted a LOT of positive attention and we still hear people talk about it on a regular basis. It’s like it lives in Sacramento lore or something.
With the opening of a new McCormick & Schmick’s Seafood Restaurant in Roseville last week, we arranged for Jake to make a return visit to the area. He posted up on the McCormick & Schmick’s building for a few days , enjoying the view and posing for photos for passersby. The public reaction to Jake was - again - one of enthusiasm. His welcome by the people of Roseville was warm, and the media got on board to create some fun stories.
In every promotion or element of a PR program, we have to stand back and ask ourselves one question: Is this strategic? The strategy behind Jake is always to elicit the reaction of excitement and delight from the public. Of course, the media attention helps, too!
Jake the Crab on McCormick & Schmick’s, photo by our fav photographer, Tim Engle www.englephoto.com
Program Cover
O.K., so it’s been a while. B-Rad has been a little pre-occupied but wanted to spend a little time discussing this year’s Super Bowl. The “Best Ever” title gets thrown around a lot in sports–the best quarterback, team, coach, game–but is usually comes to mean the best “right now,” as we often lose perspective over time.
In order for the game to be the greatest, it needs to have compelling storylines and great game play. Bonus points are given for historical significance, having a truly great team (or two) involved and error-free play.
Here, for your discussion is my list of pretenders and contenders to the title of “Best Ever” Super Bowl.
Please note: The opinions and positions expressed within this blog are my own (or of those who contribute) and don't necessarily reflect those of Merlot Marketing, Inc.
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