Archive for January 6th, 2010

The Best Compliment

Wednesday, January 6th, 2010

Before the start of any design project, you always want to take a step back to outline the strategy, as well as,  determine how the success of this project will be measured.   Take a website for example.  We can track the success of a new website design and development by tracking unique visitors, bounce rates, click-thrus, SEO and much more.  But from an agency perspective, an important element to measure is the reaction and approval from the client.

Recently, we designed, developed and launched a new website for Wallace & Hinz Bars, craftsman of fine custom bar for commercial and residential use: www.wallaceandhinz.com

The response from the client…he posted this sign on his computer screen, took a picture and uploaded it to his Flickr account.

To us, this is the greatest measure of success and the best compliment!  You Rock Wallace & Hinz!

Please note: The opinions and positions expressed within this blog are my own (or of those who contribute) and don't necessarily reflect those of Merlot Marketing, Inc.

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