DIY Network Says “I Want That!” to Four Merlot Clients

The 2020 Design & Construction Week (DCW) is all about the latest products and technologies for kitchen, bath and building products. For three days, trade show attendees walk the show floor to see the latest trends in the industry, and with over 2,000 exhibits, there is a LOT to see. 

Every year, the DIY Network films a special DCW episode of their hit show “I Want That” at the trade show, and the 2020 edition was especially must-see TV for Merlot Marketing. 

We tuned in to see four of our home and building category clients featured throughout the show: THOR Kitchen, INOX, Forza, and KOVA.

The episode ran a total of five times on the DIY Network and once on HGTV for over 2.3 million combined TV impressions.  

Securing earned media coverage for our clients is a key part of Merlot’s trade show strategy. Our team starts reaching out to editors and producers months in advance with product previews, but it’s the innovative choices and industry-first creations by our clients that make incredible coverage like this possible.  

The full episode from DCW 2020 is available on the DIY Network website with a cable subscription, but take a look at the products that were featured in the show: 

THOR Kitchen

THOR Kitchen’s 24-inch Combi Steam Oven is an electric oven equipped with four preset cooking modes, including a steam-assist feature that reduces cooking time and locks in moisture to enhance flavor profiles. A 7-inch colored touch panel allows for easy customization and control of cook settings, while stainless steel appearance adds a modern, timeless design aesthetic to any kitchen. 

INOX

INOX is all about innovation and with their stunning new LaserArt x CeraMax, INOX combines two of their own industry-first creations to bring consumers a virtually limitless assortment of design options.

INOX’s CeraMax Rainbeaux palette offers virtually any color option on the hardware, then a custom design is etched using an in-house vanadate Crystal pump diode laser. The result is a bold and dynamic display of color coupled with a unique, intricately engraved design for complete customization within any project. 

FORZA

Forza’s ultra-premium pro-style cooking appliances feature radical Italian design, race car-inspired lines and powerful performance. Designed and built in Italy, Forza’s Pro-Style Gas Ranges appliances elevate the cooking experience with proprietary features such as the Massimo Blu double broiler and Infinito Grate System that provides the most usable cooking surface on the market today. Available in six daring colors, including Dinamico Blue, Forza is Different. By Design.™ 

KOVA

KOVA strikes the perfect balance of form, function and value, and its re-engineered KOVA SELECT Pocket Door Hardware option offers big design in a small package. The affordable system for builders and specifiers is easy to retrofit on a traditional pocket door handle cutout and is part of a completely optimized pocket door hardware assembly system. With the KOVA SELECT Pocket Door Hardware, trade professionals have an elegant and versatile hardware solution engineered for the broadest range of implementations on the market.