Merlot Wins Seven Addy’s – Four GOLD!

Published on March 29, 2009

Mistake proves propitious for Merlot Marketing.  Initially awarded three silver and three gold Addy’s for design,…

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Branson’s Brilliance: Another successful PR move by British Billionaire

Published on February 16, 2009

Billionaire Richard Branson never ceases to amaze me.  When it comes to PR, the guy…

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At $100,000 Per Second, Super Bowl Ads Need to Deliver More Than Just a Laugh

Published on January 30, 2009

What makes a good Superbowl ad?  Well, besides, the obvious selling points: Sex, humor and…

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What’s a brand really worth? One retailer tops $129 billion

Published on January 15, 2009

In addition to being the world’s largest retailer, Wal-Mart now tops the list as the ‘largest’…

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Motrin makes moms mad: Viral ad campaign a little too ‘viral’

Published on November 30, 2008

I am the last person (or more specifically put, mom) in the world to get…

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Don’t be a ‘Twittiot.’

Published on October 28, 2008

So, although I loved the term(s) coined by Jeremy Pepper (Twitter-idiocy or Twitteriocy, he’s in…

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Questionable Title, Unquestionable ‘Genius’

Published on September 29, 2008

Everyone is asking, what is social media? I think Marta Kagan, The Secret Diary of a Bonafide…

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Bill and Jerry vs. Mac and PC

Published on September 27, 2008

Microsoft is spending close to $300 million to promote its brand and products through a…

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What ‘the can’ can do for your brand.

Published on August 25, 2008

Eating out at a nice restaurant goes beyond the food.  It’s about the service, the…

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Turn on your computer and ‘let the games begins.’

Published on August 18, 2008

Like most of you, I work.  A lot! So, enjoying the Olympic Games has to…

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