Walker Zanger Wows with Watercolors

Published on July 31, 2018

Walker Zanger has developed an esteemed reputation for creating some of the world’s most intricate…

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The Gang’s All Here: 5 Clients in Qualified Remodeler

Published on July 16, 2018

Let’s hear it for lucky number five! It may seem a bit unconventional, but we…

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Elica Vent Hoods Draw In More Than Cooking Vapors at DCW

Published on January 29, 2018

Every year, we’re honored to represent some of the most influential brands in the home…

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[VIDEO] Merlot Helps Salvation Army Tell One Man’s Story

Published on December 19, 2017

It’s that time of year — the familiar “ring” of a Salvation Army volunteer collecting…

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Go Mobile or Go Home

Published on June 20, 2017

We’ve all heard the phrase, “go big or go home.” For business owners, it tends…

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Strategy before spectacle: The unspoken rules of PR

Published on October 20, 2016

Watching a jet team fly in formation during an air show is exhilarating. The speed…

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Media Tours – Kickin’ It Old School

Published on March 28, 2012

Back in the day, before the internet, emails and social media, you would communicate with the media using snail mail, phone, fax or personal visits. In today’s technology-driven world and with everything available at our fingertips, it’s easy to lose sight of the power of personal relationships and that’s where a New York media tour comes in.

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PR + Social Media: Should you contact the media via social media?

Published on February 16, 2012

The way we communicate has changed forever. Social media is now an integral part of our public relations programs and should be an integral part of yours as well. The rule of thumb for contacting the media via social media is this – know the person, their beat, their interests and their publication, program or blog, and then pitch a great story!

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Conde Nast to Fold Gourmet Magazine

Published on October 5, 2009

Okay, so even I’m shocked by this one.  Gourmet magazine will publish its last issue…

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Merlot brings home six ADDYS and Media Person of the Year!

Published on March 21, 2009

At this year’s Addy Awards show, Merlot Marketing brought home six Addys: three gold and…

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