Strategy before spectacle: The unspoken rules of PR

Published on October 20, 2016

Watching a jet team fly in formation during an air show is exhilarating. The speed…

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AdWeek Magazine

Caught getting coverage: AdWeek and The Sacramento Bee feature Merlot Marketing’s office elf

Published on January 15, 2016

What started out as a fun idea for a company holiday card has taken on…

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Keep your brand relevant infographic

3 Ways to Keep Your Brand’s Message Relevant

Published on August 20, 2015

Ongoing Twitter feeds, regular social media posts, live social media streaming, reputation management, trolls, paid…

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3 Tips for Nailing Your Next Television Interview

Published on August 22, 2014

Maximize publicity opportunities with preparation and practice.  (Continued from Sacramento Business Journal Article 8.22.2014) When…

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We are looking for a, hard-working, Merlot-loving, proactive and talented PR/Marketing Account Executive

Published on July 3, 2012

Merlot Marketing is currently looking to hire an experienced agency Public Relations/Marketing Account
Executive

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A Modern Definition of Public Relations

Published on March 6, 2012

Earlier this month, the Public Relations Society of America (PRSA) released the winning modern definition of PR as: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” We’re curious to know – do you agree?

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4 Crucial Tips for TV Coverage Success

Published on September 7, 2011

Our team continues to do a fantastic job connecting with producers of the top national…

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Augment shrinking advertising budget by capitalizing on public relations

Published on July 7, 2009

What’s your favorite advertising campaign of all time? Go ahead, take a moment and I’m…

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Southwest Airlines garners millions of impressions with rapping flight attentant

Published on July 1, 2009

Southwest Airlines continues to garner positive press by hiring great employees.  It’s one thing to…

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