Sacramento Public Relations Association Awards 2014

In the News: Merlot Marketing Wins Back-to-Back Gold Awards

Published on April 8, 2015

PRESS RELEASE: APRIL 8TH, 2015 Northern California marketing agency receives back-to-back gold awards for national and local…

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PR + Social Media: Should you contact the media via social media?

Published on February 16, 2012

The way we communicate has changed forever. Social media is now an integral part of our public relations programs and should be an integral part of yours as well. The rule of thumb for contacting the media via social media is this – know the person, their beat, their interests and their publication, program or blog, and then pitch a great story!

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A ‘smashing’ new menu and ‘promo on the go!’

Published on October 4, 2010

It was a great week for local press coverage! Our client Smashburger expanded its menu,…

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K/BIS in Review: Slow show, fast products, medium tone.

Published on May 5, 2009

So, K/BIS 2009 was a far departure from K/BIS over that past 10 years.  There…

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Message goes over better with less noise

Published on April 6, 2009

Friday, April 3, 2009 Recession has quieted advertising space, leaving opportunities open. Sacramento Business Journal…

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Mattel’s Barbie Real-Life Dream House Generates Buzz!

Published on March 18, 2009

Mattel’s PR stunts continue to garner press coverage.  I can’t say it’s always the best…

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Branson’s Brilliance: Another successful PR move by British Billionaire

Published on February 16, 2009

Billionaire Richard Branson never ceases to amaze me.  When it comes to PR, the guy…

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He’s (Not So) Gr-r-r-eight! Kelloggs Fires Phelps in a Good PR Move

Published on February 10, 2009

August 19, 2008 marked an exciting day for Kellogg Company.  This is what was released…

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Pitching is an appetizer not a buffet.

Published on November 19, 2008

Have you ever received an email that if printed out it would be two pages…

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