strategy

Biz Smarts: Why the Word 'Sponsor' is Best Seen as a Verb

Published on October 4, 2018

Sponsorship opportunities are everywhere, from the Super Bowl halftime show and the Tour de France…

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Content is King: 4 Tips for Creating Great Content Marketing

Published on November 5, 2014

Here at Merlot Marketing, we believe that great brands are built where the heart and mind intersect. It may sound like a high level venture, but a big part of capturing that special something is in the day-to-day, with digital content marketing.

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WHY J.C. PENNEY MISSED THE TARGET

Published on July 12, 2012

The new marketing campaign and pricing strategy for JCPenney was supposed to boost brand engagement, sentiment, and most importantly, boost sales. I definitely give the company kudos for its daring moves, but somewhere along the way the strategy and execution simply missed the “target.”

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A winning website starts with the basics

Published on October 11, 2010

Friday, October 1, 2010 Biz Savvy Focus should be on messaging, usability, personality, then design…

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