Biz Smarts: Why the Word ‘Sponsor’ is Best Seen as a Verb

Published on October 4, 2018

Sponsorship opportunities are everywhere, from the Super Bowl halftime show and the Tour de France…

Read More

Top 3 Best and Worst Super Bowl 2017 Ads

Published on February 13, 2017

It seems everyone is an expert when it comes to critiquing Super Bowl ads, but…

Read More

Sex, Dogs and Rock ‘n Roll!

Published on February 6, 2012

Sex, Dogs and Rock ‘n Roll! That about sums up the Super Bowl ads for 2012! Although there weren’t any groundbreaking ads such as Apple’s 1984, there are a few that did stand out. So, with companies spending up to $3.5 million dollars per spot, who got it right this year?

Read More

What makes a great ad? Keep it Simple and Direct!

Published on February 17, 2011

Rance Crain, writer for Advertising Age wrote a rather lengthy article entitled “Why Many Super…

Read More

Originality and Creativity Missing From This Year’s Super Bowl Lineup

Published on February 4, 2009

So which Super Bowl ad was your favorite?   (If you ‘tweet,’ check this out: Super…

Read More

At $100,000 Per Second, Super Bowl Ads Need to Deliver More Than Just a Laugh

Published on January 30, 2009

What makes a good Superbowl ad?  Well, besides, the obvious selling points: Sex, humor and…

Read More

Let the games begin!

Published on January 30, 2009

It’s that time of year when everyone tunes in to see one of the largest…

Read More

Send this to a friend