International Builders’ Show in Review
Posted on March 10, 2009
More than 60,000 building industry professionals turned up for the building industry’s largest trade event, the 65th Annual IBS in Las Vegas January 20-23.
More than 1,600 companies exhibited at the 2009 International Builders’ Show including two of Merlot Marketing’s clients, Everpure and Eldorado Stone. Through diligent pre-show planning, a full interview schedule and a comprehensive media guide, these clients attained great success.
Everpure
This year’s International Builders’ Show was a great success for this leader in commercial-grade, residential water filtration systems which filters out 99% of bacteria, viruses, and other minerals, chlorine and contaminants. Exhibiting at the show for its second year, Everpure doubled its media meeting list from the previous year to a full 23 interviews over two days. Interviews were conducted with several major media outlets including Better Homes and Gardens, Traditional Home and Sunset magazine. Everpure was featured on the Home Live radio program while at the show and has already seen features in major trade publication websites including Builder, Remodeling and This Old House. Everpure was also selected as one of four green “finds” by EcoHome.
Eldorado Stone
While 2008 was not the best year for the building industry, the 2009 International Builders’ Show was full of life and building innovations. Eldorado Stone leveraged the opportunity with the unveiling of its new GemStone™ Walls, a world’s first concept that introduces architectural stone veneer as a believable, attainable and purposeful solution to interior design.
Momentum from the 2008 PR campaign and buzz surrounding the new GemStone Walls drove media traffic to the Eldorado Stone booth with a 47 percent increase in editor attendance from last year’s show. Among the show highlights were an exclusive booth tour with the Editor-in-Chief of Better Homes and Gardens, a webcast for House Beautiful, and a 10-minute interview on Home Live radio to nearly one million listeners!