As the seat of political power in California, Sacramento is a city that has faced many challenges, but has also celebrated countless triumphs. Its eclectic offerings and mixture of rural and urban areas are just a few reasons why Time Magazine named Sacramento the most diverse city in America.
The diversity of the Capitol City can be seen in local neighborhoods, companies, and buildings that have evolved to meet the needs of dynamic patrons. Perhaps the most compelling aspect of this “City of Trees” is its ability to adapt while still honoring its historical significance.
An example of such adaptation can be found in Sacramento’s newest residential neighborhood, The Creamery at Alkali Flat. Drawing inspiration from the site’s origins as home to the Crystal Cream and Butter Company, this crafted community by premier home builder BlackPine Communities aims to breathe new life into Alkali Flat, a Sacramento neighborhood that has been touted as the city’s oldest and which contains many historic buildings and landmarks of its own eclectic past.
Once the project is fully completed, The Creamery will provide 8.5 acres of residential space and 122 modern tri-level homes at 10th and D Streets for buyers interested in living in the heart of downtown Sacramento. This neighborhood will also offer a variety of desirable amenities including roof-top patios, spacious two-car garages, a dog park, urban gardens and planter boxes, and close proximity to Sacramento’s most anticipated new projects like the new Golden 1 Center and the Kaiser facility coming soon to the Sacramento Railyards.
BlackPine Communities partnered with Merlot Marketing to introduce this ground-breaking project in Alkali Flat, with careful consideration of the neighborhood’s rich history. It was clear from the beginning that the project deserved an identity and message of its own, including a compelling brand position that would appeal to a broad and diverse audience of potential buyers.
With a quick turnaround in mind, our team put our heads and hearts into this project with fervor.
San Francisco-based interior stylists Dot & Bo came on board to furnish The Creamery’s contemporary model homes, presenting buyers with an abundance of interior design inspiration. Additionally, Downtown Sacramento Partnership helped amplify The Creamery’s messaging as the community aligns with the proposed housing initiative to bring 10,000 new housing units to Sacramento’s downtown urban core within the next 10 years.
Leading up to its public grand opening, BlackPine Communities and Merlot Marketing worked together to create a billboard display for The Creamery in downtown Sacramento, design a brand new website and create a memorable sales office display, all the while documenting the process through Facebook, Twitter and Instagram social channels (MORE: See a behind-the-scenes video of our custom photo shoot here).
And the strategy paid off. The Creamery’s Grand Opening Weekend saw more than 1,200 people explore the model homes—despite inopportune weather—and the initial block of new homes sold within the first few days!
The Creamery project is currently in the midst of its second phase of sales and marketing operations.