In preparation for its golden anniversary in 2015, Dacor worked with us to REDiscover its brand and revitalize its messaging platform. As the public expression of this renewed focus, we concepted, designed and produced creative for new consumer ads that define the passionate “Dacor chef” and express the company’s personality in a way that distinguishes it from the competition.
PRSA Influence Award Winner
Gold MarCom Award Winner
Gold Addy Award Winner
Garnering coverage for Dacor’s industry-leading cooking innovations in Architectural Digest, Forbes, The New York Times, Elle Decor and The Wall Street Journal is no small feat. It takes persistence, charm and a peerless reputation among the media of respect and service. And this list is but the tip of a very large iceberg when it comes to earned PR coverage for Dacor in the past several years.
Dacor’s social media fan base is over 80,000 members strong and represents some of the most engaged, passionate cooking enthusiasts in the world. In close collaboration with the Dacor team, we produce weekly content calendars and drive conversations in the social space while providing reputation management services to augment the company’s customer service efforts.
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