As a rural city in Northern California looking to recruit new businesses, Oroville didn’t own any real estate on the mental maps of business decision makers. We helped the Grow Oroville Coalition REDiscover its brand under the new name Oroville Economic Alliance (OEA) to equip current and future members to present a united front when pitching new business opportunities. The project scope included a full messaging platform, logo and tagline development, stationery and a brand style guide.
To distinguish the OEA position and personality to a wider audience around the globe, we’ve pursued strategic coverage opportunities around a single focal point: Oroville has the cheapest water in the nation. This clear and concise message has positioned Oroville before a national and international audience through CNBC, fDi Magazine and more.
The OEA website serves as a central hub of information and a prime example of the brand’s welcoming personality. We developed and programmed the site with responsive architecture in order to reach its audience on any device, giving Oroville’s water messaging a major focus on the home page and spotlighting additional content on various incentives and benefits for businesses.
No medium communicates key messaging more effectively than video, and we knew that no other approach would communicate Oroville’s key messaging to its target audience of site selectors and business decision makers with more brevity. Utilizing insights generated from target market research, we developed and produced a motion graphics video that speaks directly to—and alleviates—the core concerns of our audience.
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