How to Pitch the Media: Editor DJ Carey, Connecticut Cottages & Gardens

Merlot’s SpeedBriefings™ With…Cottages & Gardens Magazine

We are turning the tables on the media! It’s time for PR pros to interview editors and reporters instead of just pitching them. Our aim is to understand how changes in technology and human behavior are affecting their business, and to determine what we (as public relations professionals) can do to better serve this evolving print/digital industry.

In this episode, we interview Editorial Director of Cottages & Gardens magazine, DJ Carey, on everything from the best way to pitch her, to industry trends and even a few of her PR pet peeves!

Check it out.


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CUT TO THE CHASE:
How did you launch C&G magazines?: 00:58
Are print magazines dead?: 1:38
How do you decide what gets featured?: 2:49
What’s the best way to pitch you?: 3:49
Are news releases still effective?: 5:14
What’s the ideal lead time for a pitch?: 6:26
What trends do you see on the horizon?: 7:51
What is the most creative pitch you’ve received?: 9:55
What are your PR pet peeves?: 13:00
How do you use social media?: 14:27
What’s the downside to social media?: 15:13
Do you use Twitter?: 16:22
What role does video play in storytelling?: 17:28
Do you like video pitches (VNRs)?: 18:04
Do you like phone pitches?: 18:21
THIS OR THAT: 18:54

SpeedBriefings with…

Hosted by: Debi Hammond

Guest: DJ Carey, Editorial Director, Connecticut Cottages & Gardens www.cottages-gardens.com

Produced by: Merlot Marketing, Inc. www.merlotmarketing.com

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