Is the Success of Video Marketing Threatened with YouTube Views Falling?

In this week’s Ad Age article entitled, “YouTube’s Video Views Are Falling — By Design” it talks about the fact that YouTube is now more focused on increasing user engagement with videos instead of total clicks by users.  YouTube is now also going in a new direction with its search functionality from directing viewers to brief, often entertaining videos to longer, more engaging videos.   The benefit to YouTube with the longer video format is that they have more leverage when speaking with advertisers as there will be more time to loop in sponsors etc. 

Does this change the way you think about your current or planned video campaign? If so, you can read more within the article here: http://tinyurl.com/8yulwyp.