Newly-launched Katerra brand offers curated, cost-effective collection of high-quality finishings
SACRAMENTO, CA – Merlot Marketing has been named agency of record for KOVA, the official building products brand of Katerra. KOVA offers trade professionals a curated, cost-effective collection of high-quality finish materials predicated on the concept that design, quality and value go together and strike a perfect balance.
“Merlot Marketing has deep experience in launching brands and garnering media engagement, especially in the design and building industry,” said Brighid Brady, KOVA Brand Manager. “We are excited to launch the KOVA brand with Merlot as our PR partner—leveraging their creativity, knowledge and media relationships.”
KOVA offers designers and contractors access to high-quality finish materials from every product category in a one-stop-shop solution. Through Katerra’s direct-sourcing model, KOVA customers can purchase all project materials at a consistently lower cost than competitors with faster delivery times while maintaining product quality and cohesive design.
TWEET THIS: National #publicrelations firm @MerlotMarketing named agency of record for new building products brand @KOVAproducts, a @katerrainc company. Merlot will support the launch of KOVA to introduce the company’s collection of high-quality finishing materials. http://bit.ly/MerlotKOVAAoR
“KOVA is transforming the building industry and is truly unique in the products and service it provides,” said Debi Hammond, founder and CEO of Merlot Marketing. “We are thrilled to partner with such an innovator within this category and can’t wait to share their brand story.”
In close collaboration with KOVA, Merlot will lead all facets of public relations and communications strategy development and the brand introduction to the market. The agency will target national and regional consumer and trade media, pitching products and projects through Social Media News Releases (SMNR), trend articles and Video News Releases (VNR), to generate brand awareness and excitement within the industry.
For more information about KOVA and its products, please visit kovaproducts.com.