New Italian Appliance Manufacturer, Forza, Hires Merlot Marketing to Launch Brand in North America

 

Merlot Marketing has been named agency of record for Forza, the newest brand of ultra-premium pro-style cooking appliances. Marked by passion and timeless craftsmanship, Italy-based Forza delivers the ultimate kitchen appliances featuring high-performance artistry and aesthetics.

“Merlot Marketing has a renowned reputation for successfully launching and promoting luxury brands and garnering press coverage for high-end home products in the U.S.,” said Marco Guerzoni, Marketing Director and Product Development, Forza. “We are excited to partner with Merlot to debut our pro-style, radically-designed appliances that are manufactured specifically for the North American market.”

Forza is the American brainchild of Glem Gas, a name known internationally since 1959. Glem Gas manufactures high-performing cooking appliances that embody the spirit of Italian craftsmanship, embracing performance and elegance. A mainstay in kitchens around the world, Glem Gas continues to envision and realize appliances as striking and original as the people who cook with them. It is a philosophy that has led to its most innovative achievement to date: Forza.

TWEET THIS: National #publicrelations firm @MerlotMarketing named agency of record for @ForzaCucina. Merlot will collaborate with Forza to debut the #Italian company’s dynamic-designed ranges, hoods and dishwashers to the North American market. #differentbydesign bit.ly/MerlotandForza

“The high-end pro-style appliance category has a lot of ‘me-too’ looking products; Forza is not one of them,” said Debi Hammond, CEO of Merlot Marketing. “When you walk into a kitchen with a Forza range, you’ll feel like you’ve walked into a sexy Italian sports car showroom.  These ranges stand out and we’re honored that Forza selected Merlot to introduce this dynamic brand and product line to the North American market.”

In close collaboration with Forza, Merlot spearheaded articulation of the brand story and visual brand development including the company’s new website and will lead all facets of branding and strategic communications including public relations, social media, advertising, distributor/dealer support, video production and more. The agency will target national consumer and trade media through social media news releases (SMNR), trend articles, video news releases; and generate brand awareness through targeted social media campaigns and advertising.

The initial Forza product lineup includes sports car-inspired pro-style gas ranges in seven bold color options, high-performance ventilation and a powerful, yet quiet 24-inch dishwasher.

For more information about this new line of appliances, visit forzacucina.com.

 

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