PRSA Presentation: Five Key Take-aways

The PRSA presentation on August 20th was packed with timely information about not only what is changing within the marketing landscape, but why it’s changing and what we as marketers can do (and must do) to capitalize on it. 

Five key take aways from the presentation are: 

1. Engage in social media: Of all the great shifts in communication, social media is one of the biggest and most significant. Marketers need to learn it, create a strategy and engage to compete in today’s marketplace.

2. Market  your brand (not your product or service): Even in today’s challenging economy, we remain a brand-driven society. Companies need to understand the essence of their brand and market it accordingly.

3. Know your audience: It amazes me how many companies wonder why their marketing isn’t working when they have no real idea of who it is they are actually ‘marketing’ to. Know your audience and you’ll have a much better chance at reaching them.

4. Challenge your comfort zone (as well as your clients’, boss, boards, etc.): Now is not the time to be complacent. With so much changing within the marketing landscape, marketers have got to change with it. More than likely, this means that it will push you out of your comfort zone. And my philosophy is if you’re uncomfortable, it means you’re moving outside the ubiquitous box. Trust me, that’s a good thing!

5. Write your own rules: Gone are the days of following all the rules.  The fact of the matter is that given social media and other changes within the marketing landscape, there aren’t necessarily rules for you to follow.  And that’s a great thing for marketers. Finally, we can be more daring and more creative than ever before!

Still thirsty? Check out Merlot Marketing’s delicious page for articles and case studies you can learn from…For information specific to the PRSA presentation, click on the following link: http://delicious.com/merlotmarketing/PRSA 

Capturing the essence of the presentation was this quote:

 “It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power.”

Alan Cohen

Author: chicken soup for the soul

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