SpeedBriefings: Editor Hadley Keller, Architectural Digest Magazine

Merlot’s SpeedBriefings™ With…

We are turning the tables on the media! It’s time for PR pros to interview editors and reporters instead of just pitching them. Our aim is to understand how changes in technology and human behavior are affecting their business, and to determine what we (as public relations professionals) can do to better serve this evolving print/digital industry.

In this episode, we interview Hadley Keller, formerly the founding editor at Architectural Digest AD PRO and currently, senior editor at House Beautiful. Hadley shares with us the best way to pitch the media, her thoughts on pitching for print and digital and how the industry is changing!

Check it out!

CUT TO THE CHASE:

How has print and digital merged for AD? 2:12

How is pitching for digital different than print? 4:00

Does AD use more custom photography or shared assets? 6:00

From a PR perspective, is storytelling a lost art? 6:58

What’s the best way to pitch you? 8:06

How often should we follow-up with you? 11:29

What’s the most creative pitch you’ve received? 12:02

What is your biggest PR pet peeve? 13:43

What is your process for vetting pitches? 15:02

What sources do you use to find new stories? 16:57

What’s one piece of advice for PR Pros? 18:14

THIS OR THAT?: 18:57

 

SpeedBriefings with… Hosted by: Debi Hammond

Guest: Hadley Keller http://hadleykeller.com/

Produced by: Merlot Marketing, Inc. https://www.merlotmarketing.com/

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