Capturing Female Customers Through Mobile Marketing

Published on January 23, 2014

Are you reaching women with your online marketing? It might help to know where to…

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Reimagining Classic ideas with modern takes

Published on August 2, 2012

In our digital age of eblasts, wall posts, pins, upvotes, likes, check-ins, keywords, tweets and retweets it’s often easy to forget, or even dismiss the classic tools of marketing.

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Steve Jobs’ 10 Commandments for Managing the Creative Process

Published on June 12, 2012

We could all learn a thing or two from Steve Jobs. Good was never good enough. And he expected the impossible to be achieved – and surprisingly, it often was. He was intensely focused on perfection down to the tiniest of details. When it comes to marketing, details matter at every level.

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I have an iPhone and iPad, do I really need an iPoo?

Published on May 31, 2012

Technology continues to make its way into every room in our homes, and bathrooms are no exception.

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Sex, Dogs and Rock ‘n Roll!

Published on February 6, 2012

Sex, Dogs and Rock ‘n Roll! That about sums up the Super Bowl ads for 2012! Although there weren’t any groundbreaking ads such as Apple’s 1984, there are a few that did stand out. So, with companies spending up to $3.5 million dollars per spot, who got it right this year?

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‘Tis the Season: Top 10 Back-to-School Commercials

Published on August 29, 2011

Did you know that “Back-to-School” is the second largest selling season of the year ($69…

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Print media needs to evolve to stay relevant

Published on September 26, 2010

People continue to talk about the “death” of print media.  And although I don’t think…

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A billboard that can see you

Published on September 7, 2010

Technology never ceases to amaze me.  And as a marketer, I love it when it…

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“STORI”BOOK DESIGN

Published on October 15, 2009

Recently I stumbled across a series of ads produced in 2006 for a men’s clothing…

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Augment shrinking advertising budget by capitalizing on public relations

Published on July 7, 2009

What’s your favorite advertising campaign of all time? Go ahead, take a moment and I’m…

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