Apple

Sometimes the best rebrand is a brand refresh

Published on September 13, 2012

To stay relevant, companies need to evolve; not only with their products or services, but…

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Steve Jobs’ 10 Commandments for Managing the Creative Process

Published on June 12, 2012

We could all learn a thing or two from Steve Jobs. Good was never good enough. And he expected the impossible to be achieved – and surprisingly, it often was. He was intensely focused on perfection down to the tiniest of details. When it comes to marketing, details matter at every level.

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