Branding

CASE STUDY: EFI Grows Into Their New Brand Identity

Published on October 4, 2017

Brand Redesign Recently, we were privileged to work with the Equitable Food Initiative (EFI) team…

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How to Avoid A Common Recruitment Pitfall

Published on September 19, 2017

If you run a business, or if you’ve ever just read a management article, here’s…

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Go Mobile or Go Home

Published on June 20, 2017

We’ve all heard the phrase, “go big or go home.” For business owners, it tends…

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Merlot Marketing named Agency of Record for El Dorado Winery Association

Published on April 8, 2017

We are excited to announce that Merlot Marketing is the Agency of Record for the El…

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Who is advocating for your business?

Published on June 21, 2016

No one is a bigger product advocate than Cookie Monster. As a marketer seeking to…

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Five tips for a successful company holiday card

Published on December 22, 2015

We’re feeling delightfully festive this year in the wake of our highest performing year-end email…

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Video is your secret marketing weapon

Published on October 20, 2015

As a marketing tool, it can be effective and easy to use Published October 16,…

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3 Ways to Keep Your Brand’s Message Relevant

Published on August 20, 2015

Ongoing Twitter feeds, regular social media posts, live social media streaming, reputation management, trolls, paid…

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Your Brand Needs Attention

Published on June 29, 2015

Published June 26, 2015 in the Sacramento Business Journal What is a brand? Ask five…

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Content is King: 4 Tips for Creating Great Content Marketing

Published on November 5, 2014

Here at Merlot Marketing, we believe that great brands are built where the heart and mind intersect. It may sound like a high level venture, but a big part of capturing that special something is in the day-to-day, with digital content marketing.

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