Branding – Page 4 – Merlot Marketing

How we are influenced, Brand advocates are key to business success

Published on March 12, 2013

As kids we’re told, “Don’t succumb to peer pressure!” As adults, we say, “Don’t try…

The Most Powerful Brands Have Identified the “Why?”

Published on March 5, 2013

My colleague/fellow blogger, Julie Peterson, recently shared this video with me and I found it…

What IS Facebook and WHY use it?

Published on October 16, 2012

Facebook is finally telling its own story. From a marketing standpoint, Facebook does a good…

Nike’s Neon-Shoe Stunt – A “Marketing Masterstroke”

Published on August 21, 2012

It’s nothing new that Nike is the maker of all things athletic. We’re so used to seeing the Nike swoosh on shirts, shorts, balls and shoes that we may not even notice it anymore. But, if you watched even one track race or boxing match at this year’s London Olympics you will have noticed that athletes from all across the globe were sporting the Nike ‘Volt’ Flyknit; a neon yellow/green shoe scientifically engineered to draw our attention.

Coca-Cola Remains Relevant in Ever-changing Marketplace

Published on July 20, 2012

When most of us think of Coca-Cola we have images of families gathered at barbeques,…

WHY J.C. PENNEY MISSED THE TARGET

Published on July 12, 2012

The new marketing campaign and pricing strategy for JCPenney was supposed to boost brand engagement, sentiment, and most importantly, boost sales. I definitely give the company kudos for its daring moves, but somewhere along the way the strategy and execution simply missed the “target.”

Facebook Tip of the Week

Published on June 27, 2012

Facebook allows users to write recommendations for brands. Users are more likely to “like” and engage with pages that their friends have recommended.

Repositioning Your Brand for Success in the “New Economy”

Published on June 26, 2012

It’s a healthy process for any company to take a step back and evaluate whether their brand needs to be repositioned for success in the “New Economy.”

Steve Jobs’ 10 Commandments for Managing the Creative Process

Published on June 12, 2012

We could all learn a thing or two from Steve Jobs. Good was never good enough. And he expected the impossible to be achieved – and surprisingly, it often was. He was intensely focused on perfection down to the tiniest of details. When it comes to marketing, details matter at every level.

How Old-Fashioned Customer Service Creates Brand Fanatics

Published on March 8, 2012

We’ve all heard the age-old saying, “The Customer is Always Right” but, how important is customer service today? My experience is that a few brands are doing a fantastic job and the rest leave much to be desired. Take a step back and think about your brand experience – what can you do to create brand fanatics for your organization?

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