PR – Merlot Marketing

Merlot Marketing’s Luis D. Sosa named PRSA California Capital Chapter president

Published on May 20, 2020

https://youtu.be/kEcayAmU5UM Merlot Marketing announces that PR.0 Manager Luis D. Sosa is currently serving as board…

How to Pitch Digital Media: Editor-in-Chief Ellen Swandiak, Hobnob

Published on November 4, 2019

Merlot’s SpeedBriefings™ with…Hobnob We are turning the tables on the media! It’s time for PR…

Strategy before spectacle: The unspoken rules of PR

Published on October 20, 2016

Watching a jet team fly in formation during an air show is exhilarating. The speed…

Caught getting coverage: AdWeek and The Sacramento Bee feature Merlot Marketing’s office elf

Published on January 15, 2016

What started out as a fun idea for a company holiday card has taken on…

3 Ways to Keep Your Brand’s Message Relevant

Published on August 20, 2015

Ongoing Twitter feeds, regular social media posts, live social media streaming, reputation management, trolls, paid…

3 Tips for Nailing Your Next Television Interview

Published on August 22, 2014

Maximize publicity opportunities with preparation and practice. (Continued from Sacramento Business Journal Article 8.22.2014) When…

We are looking for a, hard-working, Merlot-loving, proactive and talented PR/Marketing Account Executive

Published on July 3, 2012

Merlot Marketing is currently looking to hire an experienced agency Public Relations/Marketing Account
Executive

A Modern Definition of Public Relations

Published on March 6, 2012

Earlier this month, the Public Relations Society of America (PRSA) released the winning modern definition of PR as: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” We’re curious to know – do you agree?

4 Crucial Tips for TV Coverage Success

Published on September 7, 2011

Our team continues to do a fantastic job connecting with producers of the top national…

Augment shrinking advertising budget by capitalizing on public relations

Published on July 7, 2009

What’s your favorite advertising campaign of all time? Go ahead, take a moment and I’m…

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