A Modern Definition of Public Relations

Published on March 6, 2012

Earlier this month, the Public Relations Society of America (PRSA) released the winning modern definition of PR as: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” We’re curious to know – do you agree?

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LEAVE IT TO THE PROFESSIONALS

Published on January 31, 2012

With the mainstream use of social media, it’s not shocking that more and more brands are leveraging this movement by establishing a social media presence through Facebook, Twitter, YouTube, etc. But what is shocking is how some of these brands are going about doing it.

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4 Crucial Tips for TV Coverage Success

Published on September 7, 2011

Our team continues to do a fantastic job connecting with producers of the top national…

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