Sacramento Business Journal – Page 2

Go Mobile or Go Home

Published on June 20, 2017

We’ve all heard the phrase, “go big or go home.” For business owners, it tends…

The Do’s and Don’ts of Changing and Marketing Your Product

Published on October 3, 2016

This article was originally published in Sacramento Business Journal on September 30, 2016. Changing or updating a…

To grow your business, “Love the one you’re with,” then target new customers

Published on August 16, 2016

This article was originally published in Sacramento Business Journal on August 12, 2016. We are living in…

Millennials haven’t left Facebook, but they use it differently

Published on June 27, 2016

This article was originally published on Friday, June 24, 2016 in the Sacramento Business Journal. We’re…

Successful marketing takes a team effort

Published on May 10, 2016

Published May 6, 2016 in the Sacramento Business Journal. Too often I see marketing directors…

The art of breaking bad news

Published on March 29, 2016

Published March 18, 2016 in the Sacramento Business Journal. In this age of social media…

Plan for trade show success

Published on February 10, 2016

Published January 29, 2016 in the Sacramento Business Journal Whether you do public relations in-house…

Three ways to ensure your customers have a good experience

Published on October 8, 2012

Companies spend a lot of time and money trying to get customers to walk through the door but don’t seem to notice when customers walk out planning never to return….No, you don’t need millions of dollars to differentiate your brand. Just look up, clean up and pick up, and you’d be amazed at what that will do for your brand experience. Improve your brand experience and improve your business!

Facebook use still works to build client relationships

Published on July 3, 2012

Premium content from Sacramento Business Journal by Debi Hammond Date: Friday, June 8, 2012, 3:00am…

Avoid Flash so smartphone users can see your site

Published on May 10, 2012

Businesses large and small dedicate significant marketing dollars to drive customers to their websites. Increasingly it is becoming a consumer’s first step in their buying decisions. However, as consumer behavior continues to evolve, and more and more consumers transition from desktop and laptop computers to mobile devices, many companies are losing out on the opportunity to capture customers and promote their brands because their websites are not optimized for mobile devices — in fact their websites might not be visible to mobile devices at all.

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