While prepping clients for one of the biggest trade shows of the year in the kitchen, bath and building products industry, we employ strategic steps to ensure they reap all the benefits of their investment as an exhibitor. One key way to do this is with video. With the combined Kitchen & Bath Industry Show and the NAHB International Builders’ Show (aka Design and Construction Week)—which takes place in Las Vegas this year—it’s crucial to maximize exposure in order to fully leverage the investment clients make to take part in this annual mega trade show. As we prepare for this year’s conference, we’re taking a look back at our previous year’s videos to highlight the benefits that video can provide.
Video tells a story that text-only press releases and static images can’t compete with. A Video News Releases (VNR) is the perfect way to tell a story—compelling and customized content directly targeted at editors and journalists. While perfect for large trade shows such as KBIS and IBS, video transcends just one application to cover a range of clients’ needs. Whether attending a trade show, releasing a new product, sharing significant announcements or promoting company milestones, video serves up information to your audience in an easy-to-digest and engaging medium—and with video accounting for more than 75% of all internet traffic, VNRs are the most impactful way to get your brand noticed!
Interested in learning how to leverage video? Check out our Trendspotting video from last year’s show!
Merlot is known for award-winning testimonials, Videtorials and VNRs—Click here to RESERVE YOUR SPOT for your own professional video!