Merlot Marketing has been named agency of record for THOR Kitchen, a new manufacturer of mass-premium pro-style kitchen appliances that is disrupting the industry by being the world’s first company to offer an entire pro-style kitchen suite for under $5,000.
“Merlot Marketing has deep and broad experience when it comes to launching national brands and marketing home products across digital, social and traditional channels,” said Kyle You, Managing Director of Thor. “We look forward to amplifying our message and bringing real pro-style appliances to more people at an attainable price.”
[ctt template=”1″ link=”vw809″ via=”no” ]National #publicrelations firm @MerlotMarketing named agency of record for @ThorKitchen. Merlot will assist Thor in #REDefining the kitchen industry with its debut of an entire pro-style kitchen suite for under $5,000. [/ctt]
In close partnership with THOR, Merlot Marketing will lead all facets of branding and strategic communications including message development, public relations, driving the company’s social media strategy, and supporting the brand’s design and video projects. With a focus on generating brand awareness and supporting product launches, the agency will target national consumer and trade media through custom pitching, trend articles, social media news releases, video news releases, social media campaigns, wire distributions and third party award submissions.
“We are honored to be working with the THOR team to share their brand story and introduce a new appliance company to the North American market,” said Debi Hammond, CEO of Merlot Marketing. “THOR is all about shaking things up and doing things differently. We’re excited about this partnership and the opportunity to blaze new trails.”
Merlot supported THOR Kitchen at the Kitchen & Bath Industry Show 2018 where it launched all new appliances, focusing on a full pro-style kitchen suite for under $5,000. The kitchen suite includes a 30-inch Freestanding Gas Range, 30-inch Professional Series Under Cabinet Range Hood, 36-inch 4-door French Door Freestanding Refrigerator and a 24-inch Professional Series Stainless Steel Dishwasher.
All THOR appliances are built with the highest standards of style, performance and energy efficiency and each is backed by a two-year warranty on parts and labor. To view the press release, please visit PRWeb.
About THOR Kitchen
THOR Kitchen is a manufacturer of mass-premium pro-style kitchen appliances, offering the first full suite of the most affordable pro-style kitchen appliances on the market today. Based in Southern California, THOR provides all of the power and performance of a top-notch appliance, built to the highest standards of quality, style and energy efficiency—yet at a practical price. For more information about THOR Kitchen and its full suite of affordable pro-style kitchen appliances, visit thorkitchen.com.