Social media marketers, it may be time for another “duck and cover” experience with Facebook. One of our go-to social media experts, blogger Jon Loomer, recently shed some light on a recent announcement that Facebook is rolling out important changes to its newsfeed in 2015.
The changes, which go into effect in January, specifically target the brand-generated promotional content that gets pushed into users’ newsfeeds alongside updates from family, friends and other pages they follow. Starting in January, Facebook will be penalizing content producers for the following promotional posts:
- Posts that solely push for users to buy a product or install an app
- Posts that push people to enter promotions or sweepstakes with no real context
- Posts that reuse the exact same content from paid ads
Bottom Line: Your content won’t display in the newsfeed if it’s too promotional. Beyond simply appearing organic, it needs to be organic because, for Facebook, the users rule the roost.
To learn more about what this means for businesses, and for a taste of Loomer’s considerable analytical skills, visit http://www.jonloomer.com/2014/11/16/facebook-promotional-posts/.